Constraining food to help constrain the number of calories you eat is a classic (often helpful) method. I have used a similar style of prepackaging my snacks with my clients so they can eat more throughout the day and avoid that large gap where hunger just builds.

But since 80% of so of women are constantly on a diet, it’s no wonder the big food companies go in on this constraining action. I guess it was either the late 90’s or early 00’s when the famous (or infamous) 100 calorie packs came out. These were filled with our favorite treats like cookies and crackers. Since that time it’s been duplicated for an assortment of different foods.

But do you think the food companies did this to help women lose weight?

What if they knew something we didn’t?

What if this “something” could actually put more money in their pockets while putting more fat on our bodies?

I’m not pointing any figures or making accusations… I’m just trying to make you think because…

This Study Shows “Dieters” Consume More Calories Using Restricted Food Packs Than With Unrestricted Food Packs

Published in Journal of Consumer Research, researchers from Arizona State University examined the eating behavior with these mini packs of food. They discovered that chronic dieters… women who’ve been on more than one diet… are more likely to consume MORE calories using these packages that are supposed to help control calorie intake.

This observed results took place over a series of studies which found…

The Mental Trick Played By These Small Packages Almost Forced People To Eat More

Point 1 – The small packages were thought of as “diet food” even if it was the same food. For example, one of the studies, they looked at small packages of M&Ms compared to unrestricted packages of M&Ms. The people in the study has a perception that just because the package was smaller, it was a “diet food.”

Point 2 – “Diet food” must be “good” for our diets and helping us lose weight… so they are okay to eat more of. Right?

And that where the whole thing seems to fall apart. Because of this “diet food” perception, the people thought the food was helping with their weight loss efforts. So eating more was an almost subliminal response.

When you read it like this, it almost doesn’t make any sense. How can somebody really think like that?

But when it comes to food and dieting, there isn’t much that does make sense.

What About Satiation?

If you want to lose weight the key is staying full. If you’re full and not feeling hungry you’ll be less likely to actually eat or continue eating. Most of this has to do with the type of food eaten (a different subject for later).

With these hungry calorie packs, there are a couple things setting you up for immediate failure:

Point 1 – The Wrong Type of Food

The food is the wrong type. It’s processed foods like snack cookies. These will NEVER make you feel full and because of their makeup, they’ll actually increase your hunger feeling. Why?

They are burned up in your body extremely fast because they’re made from refined carbs.

Point 2 – You’ll Carry A Hunger Deficit

Because you’ll still be hungry when eating these types of foods, you’ll carry a hunger deficit with you throughout the day. This will either force you to eat more calories now like in the study…


You’ll eat more calories at your next meal. This has to do with the buildup of hunger hormones (like ghrelin), mixed with the wrong types of food eaten, the speed of the food eaten, etc…

Sounds incredibly complex doesn’t it.

It’s not!

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